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 Marketers'
Marketers Group |
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General Green Power
Market Research Publications
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Holt, Ed, Meredith Fowlie, Ryan Wiser, Rudd Mayer and Susan
Innis. "Understanding
Non-residential Demand for Green Power." Consensus
report prepared for National Wind Coordinating Committee Resource
Document, January, 2001.
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Holt, Ed and Ryan Wiser."Understanding
Consumer Demand for Green Power" (introduction) (Body
of Report). Consensus report prepared for
National Wind Coordinating Committee Resource Document,
1999.
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Holt, Ed and Lori Bird. Customer
Aggregation: An Opportunity for Green Power? NREL/TP-620-29408.
Golden, CO: National Renewable Energy Laboratory, February
2001.
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Swezey, B. and L. Bird. "Businesses
Lead the "Green Power" Charge," Solar
Today, Jan/Feb. 2001, Vol. 15, No. 1.
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Wiser, R., M. Bolinger, E. Holt, and B. Swezey."Forecasting
the Growth of Green Power Markets in the United States." NREL/TP-620-30101,
Golden: CO: October, 2001.
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Swezey, Blair and Lori Bird. "Green
Power Marketing in the United States: A Status Report." National
Renewable Energy Laboratory /TP-620.29831, August, 2000.
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Bolinger, Mark, Ryan Wiser and Ed Holt. "Customer
Choice and Green Power Marketing: A Critical Review
and Analysis of Experience to Date." Lawrence
Berkeley National Laboratory, EET Division. Berkeley,
CA. August, 2000.
- Bolding, Këri. "Best
Practices in Marketing Green Pricing Programs" Center
for Resource Solutions and American Public Power Associations.
November 2003.
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Market Research On Green
Pricing
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Farhar, Dr. Barbara C. "Willingness
to Pay for Electricity from Renewable Resources:
A Review of Utility Market Research." National
Renewable Energy Laboratory /TP-550-26148, July 1999.
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Swezey, Blair and Lori Bird. "Utility
Green Pricing Programs: What Defines Success." National
Renewable Energy Laboratory /TP-620.29831, September,
2001.
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EREN Network. "Top
Ten Utility Green Pricing Programs."
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Harris, Ned. "Powerful
Choices III: A Survey of Retail Green Power Programs
in the Pacific Northwest and Beyond." Renewable
Northwest Project, Portland, OR, August, 2002.
- Bolding, Këri. "Best
Practices in Marketing Green Pricing Programs" Center
for Resource Solutions and American Public Power Associations.
November 2003.
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Market Research & Analysis
on TRC/Green Tags
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Center for Resource Solutions. "Regulator's
Handbook on Tradable Renewable Certificates (TRCs)" San
Francisco, CA. June, 2003.
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Rackstraw, K and John Palmisano. "Credit
Trading and Wind Power: Issues and Opportunities." National
Wind Coordinating Committee Resource Document, Ecoenergy
Int. Corp., January, 2001
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Starrs, Tom. "Green
Tags: A New Way to Support Renewable Energy," Solar
Today, July/August 2001. (PDF Report: 383K)
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Holt, Ed. "Green
Power Newsletter: Tradable Renewable Energy Certificates." The
Regulatory Assistance Project. July, 2001
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National Wind Coordinating Committee. "Consensus
NWCC Credit Trading Opportunities and Guidelines." Washington,
D.C., May 2001.
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