KAREN LOIDA JOINS THE CENTER FOR RESOURCE SOLUTIONS TEAM AS DIRECTOR OF BUSINESS AND PROMOTIONAL SERVICES
SAN FRANCISCO, CA (November 7, 2006)-- The Center for Resource Solutions (CRS) announced today that Karen Loida will join the CRS team to head up Business and Promotional Services, one of the organization's four main business lines. As Director of Business and Promotional Services, Ms. Loida’s work will help grow the voluntary renewable energy market through management of the Green-e Consumer Product Labeling Program, expert assistance in marketing, management of purchasing programs for large businesses, and work in other community building initiatives for the renewable energy industry. Keri Bolding, former director of Business and Promotional Services, is no longer at CRS, but continues to act as chair of the 11th National Renewable Energy Marketing Conference. Ms. Loida has held several other managerial and marketing positions before joining CRS. Most recently, Ms. Loida worked as an account director with Goodman Marketing Partners. Prior to this position, she served as a senior account executive at United Health Care, an account manager for Carlson Marketing Group, and an engineer at General Mills, Inc.
“CRS is extremely pleased to have Karen on board. Her vision for the Business and Promotional Services business line is strong and innovative. We look forward to learning from her impressive background in marketing as renewable energy reaches a higher level of public awareness.” said Dr. Jan Hamrin, CRS president. Ms. Loida couples her passion for the environment with her extensive knowledge of marketing outside the office as well, she actively volunteers for the Marine Mammal Center and with organizations supporting sustainability efforts in San Francisco. She is a member of the American Marketing Association, Net Impact, the Women’s Environmental Network, and served as a conference committee member for Women in Communications. Ms. Loida received a Marketing Communications Certificate from the University of St. Thomas and an undergraduate degree in Chemical Engineering from the University of Minnesota. About the Center for Resource Solutions Since 1997, the Center for Resource Solutions (CRS), a national nonprofit organization, has worked to make it easier for people and organizations to use renewable energy as a way to mitigate global warming. CRS designs and operates national and international programs that support the increased supply and use of renewable energy resources such as wind, solar, biomass, geothermal, low-impact hydroelectric power, and other clean energy sources. To learn more about CRS, visit: www.resource-solutions.org. ### Contact: Sarah Krasley, CRS Communications Director, sarah@resource-solutions.org (415) 561-2119